Cinnamon Toast Crunch
We have created over 30 strange and exciting spots for Cinnamon Toast Crunch, with no signs of slowing down!
General Mills commissioned CHRLX to spearhead the Cinnamon Toast Crunch campaign over seven years ago. Along the journey, the Cinnamoji commercials have become one of the most consistent and successful cereal campaigns in the company’s history.
The immensely creative team at CHRLX, led by director Ryan Dunn, have invented, reinvented, and flipped that reinvention on its head time and again, always searching for new ways to show how delicious Cinnamon Toast Crunch truly is.
We’ve curated a montage of the campaign to date, and hope you catch a bit of a sugar rush while watching.
The Campaign
Here is an assortment of spots we have made over the past 7 years…
Gifs
For us , the process has been just as fun as the end product. Here’s a look inside the workshop!
Character Design
Environments
Props
Rigs
The 2017-2019 Look
The initial campaign (before CTC’s global rebrand) included fabricated sets and stop-motion style characters. We loved those too!
