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Colgate Hum

 

Colgate Hum

It's like a Fitbit for your mouth! This spot celebrates this new toothbrush with a tightly choreographed sequence set to a driving piece of music.

 

"Connected"

Credits:

Client: Colgate

Agency: Redfuse + Ogilvy

Production Company: CHRLX
Director: Ryan Dunn
Producer: Ben Famiglietti
Art Director: Tory Sica
Designers: Rutger Paulusse, George Stoyanov, Justin Harder

Storyboard Artist: Tory Sica
CG Supervisor: James Fisher
Modelers: Hung Ma, Hayden McGowen, Chin Lee
Rigger: Entae Kim
Animator: Tony Tabtong, Andrew Boccio
Lighters: Clint Walker, Emily Griswold Winston, George Smargolis
Editor: Mike Mendizibal
Assistant Editor: Frank Grecco
Music: Kallico “Energy”

Styleframes:

Storyboard:

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