CHRLX.Rx
One of the central strengths of our studio is telling stories for pharmaceutical and health brands.
We pride ourselves on bringing stories of all different shapes and sizes to life; it’s been at the heart of our DNA since we began. But within our industry, health brands—pharmaceutical in particular—have specific needs that make them unique, and it takes creative strategies to reconcile the needs of the brand with the
The immensely creative team at CHRLX, led by director Ryan Dunn, have invented, reinvented, and flipped that reinvention on its head time and again, always searching for new ways to show how delicious Cinnamon Toast Crunch truly is.
The Campaign
Here is an assortment of spots we have made over the past 7 years…
Gifs
For us , the process has been just as fun as the end product. Here’s a look inside the workshop!
Character Design
Environments
Props
Rigs
The 2017-2019 Look
The initial campaign (before CTC’s global rebrand) included fabricated sets and stop-motion style characters. We loved those too!
